PSG Jordan kit: Ligue 1 giants wearing special Champions League shirts this season as part of Nike collaboration

PSG Jordan kit: Ligue 1 giants wearing special Champions League shirts this season as part of Nike collaboration
Paris Saint-Germain are wearing Jordan-branded Nike kits in this season’s Champions League.The collaboration between NBA legend Michael Jordan’s brand and PSG was rumoured for some time after Justin Timberlake wore a jacket from the team-up during a show in the French capital.8

Paris Saint-Germain are wearing Jordan-branded Nike kits in this season’s Champions League

PSG have worn Nike kits since 1989, and this movecomes as part of their current 22million-a-year deal.The jacket worn by Timberlake showed the PSG badge with the Eiffel Tower replaced by Jordan’s famous ‘Jumpman’ silhouette.8

Paris Saint-Germain are wearing Jordan-branded Nike kits in this season’s Champions League

The actual bespoke kit is based on the jacket as part of an entire range of clothing produced by the collaboration but has seen the silhouette replace the Nike tick instead.Nike, which provided the boots for 65 per cent of players at last summer’s World Cup, are keen to raise its football-related revenues, which aBloomberg report showed sitting at 1.6bn in 2016 compared to rival Adidas’ 2.3bn.8

Jordan’s famous Jumpman logo could be set to replace the Eiffel Tower on PSG’s badge

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Neymar wore custom Jordan-branded boots throughout the 2016 Olympics, using them to score the winning penalty in the Gold Medal match

The Jordan brand launched in 1984 when its eponymous founder went third overall in the NBA draft to the Chicago Bulls.With the Bulls, who had never won an NBA title until Jordan arrived, he won six rings. They have not won another championship since.In so doing, Jordan became the face of basketball, and is regarded by many as the greatest ever to have graced the court.Endorsements from the brand that carries his name have helped him build a net worth of 1.29bn, placing him inside the top 1,500 richest people in the world.8

At 26, PSG forward Neymar is already worth 68.5m and will make a further 250m just in salary from the five-year deal he signed at the club last summer

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Nike are known for saving some of their more stylish designs for PSG

The Air Jordan arm of the brand now sponsors 21 NBA players, including 2016/17 league MVP Russell Westbrook and Houston Rockets duo Carmelo Anthony and Chris Paul.It has begun branching out into football in recent years, with PSG’s Neymar launching his NJR x JORDAN Hypervenom boots back in 2016.He became the first player to wear custom Jordan boots in a game when he donned them for Brazil’s gold medal-winning Olympic campaign in Rio that year.Neymar, who cites Jordan as one of his idols, is one of the most marketable players on the planet, and makes 13m a year through his various endorsements, according to Forbes.8

PSG’s brand awareness has not gone unnoticed by celebrities, with Jay Z and Beyonce spotted numerous times in the Parc des Princes crowd

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NBA star Stephen Curry, who has his own line of basketball shoes, is another famous fan

PSG will hope the new kit brings them more success in Europe than they have been used to in recent years, despite the vast outlays they have made improving their squad.Despite bringing in Neymar and Kylian Mbappe for a combined 366m in 2017, they have failed in recentChampions League campaigns.They take on Manchester United in the Round of 16 this season.

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Kieran Maguire is a football finance expert in the University of Liverpool Management School's Centre for Sports Business. The value of Premier League clubs decreased by 1.6% overall to £14.7 billion, with the 'Big Six' (Manchester United and City, Liverpool, Arsenal, Chelsea and Spurs) making up £10.9 billion (74%) of this total (2017: £9.9 billion 67%).
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